Internationalization & Market Entry
Karavan assists companies in determining the right mode of entry and help transplant the corporate DNA as it enters new markets. We help to ascertain why some markets are more strategic than others. Using the process of Porter’s five forces analysis, Pestle analysis, Cage analysis and many others, we arrive at logical conclusions and recommendations for our clients.
The more dissimilar and unfamiliar the target market, the greater the need for the firm to rely on a local partner to provide a know-how and networks, Karavan assists firms to forge lucrative partnerships for Joint Ventures & Mergers and Acquisitions. Whenever a company enters a new country, it can expect retaliation from local competitors and MNCs already operating there, Karavan will assist global companies enter new markets successfully through JVs, partnerships, and acquisitions of dominant and weak local competitors.
Karavan supports global companies seeking to establish Exports or have Local Presence/ operations/ production in emerging and advanced economies. Karavan with its local market knowledge; working relationships with local customers; understanding of local distribution channels will assist firms in business development and client acquisitions activities along with:
- Solution offering and value proposition development
- Market Positioning and Managerial approach towards the market
- Lead generation to finalization of contracts
- Trade facilitation and business negotiation enabling most favourable terms between buyers and sellers
- Strategic vs Tactical Marketing Approach
- Vertical and horizontal marketing
- Geographic cluster marketing
- Campaign development and implementation
- Narrowcast activities to target prospects
- High-touch, intimate and deep-touch points Farming-out tactics overseas
- Keeping strategic value in the geographic market.
