November 2017: Karavan in association with INYM launches Argentine yerba Mate in Delhi

Anish Narang, MD, Karavan Advisory Enterprises LLP presenting the launch of Argentine Yerba Mate
at residence of Embassy of Argentina in New Delhi, India on November 13th 2017.


Karavan Advisory Enterprises LLP in association with the Instituto Nacional de la Yerba Mate Tea (INYM), the Embassy of Argentina, New Delhi and the Consulate General of Argentina, Mumbai have launched Argentine Yerba Mate Tea in India with an agenda of opening its route to the Indian tea market by means of popularizing the benefits and scientific significance which the Argentine Yerba Mate offers.

A high tea event was hosted by the INYM at the residence of Argentine Embassy in New Delhi on the 13th of November, 2017 along with the esteemed participation of tea sommeliers & aficionados, Tea Cafes and Distributors.

It was organized in a bid to commemorate Indian herbs and Yerba Mate Tea for its health-giving effects. Yerba Mate Tea is not only a delicious drink but also has ingredients that boost the body’s defences. The main event was followed by an elaborate tango

performance and interaction session between the launch team and guests. Distributors and manufacturers of various other tea brands graced the event with their presence in obligation to partner with the Argentine tea manufacturers


INYM recognizes the fact that like the people in Argentina, households in India have immense love for Tea and endorses the therapeutic effects of the Yerba Mate Tea, also dubbed as the drink of the ‘Guarani natives.

Describing the beneficial qualities of Yerba Mate, Jerónimo Lagier, Director, INYM said, “With a higher count of antioxidants, it is a greener version of the healthy Green Tea, which increases one’s immunity and also satisfies the taste buds – with the Indian blends such as Ginger, Cardamom, Tulsi, Ginger, Honey and Green Tea. Our purpose in India is to cement our relationship through this drink as we know that India also consists of a large demographic of tea drinkers.”

A similar event was organized in Mumbai at the St. Regis Hotel on the 16th of November, 2017 in association with the Consulate General of Argentina. The guest list for the evening tea included renowned food bloggers from Mumbai, who imparted their expert advice on global tea culture and variety of teas as well as shared their valuable feedback on Yerba Mate Tea.

Ace tea sommeliers presented special blends followed by an interactive session on the world of brewing. The event had a bright attendance of tea enthusiasts who collectively praised the tea for its taste and nourishing effects. The launch concluded on a high note with the distribution of traditional ‘Gourds’ as souvenirs, which involves drinking Yerba Mate through a Bombilla Straw as customarily used by Argentine people.

Launch event of Argentine Yerba Mate at St. Regis, Mumbai with Argentine Mate companies,
INYM Directors, Karavan team, along with Gabriel Hernán Rosa, Deputy Consul General of Argentina in Mumbai on November 16th 2017.